Using "Google Alerts"

Google has a very helpful free "alerts" service which can help you get a lot more publicity. It's essentially an online clipping service which monitors both the web and Google's news databases, then sends you an email as soon as something you're interested in appears in their search results. For instance, let's say you're a big fan of actor Kiefer Sutherland. You can set up a Google Alert for his name. Then whenever Google finds him mentioned in a top news story or on the web, you'll get an email including the web site address so you can go see where and how Kiefer is mentioned. To set up your own Google Alerts for free, just go to http://www.google.com/alerts

The exciting thing is you can use this service to grow your business in all sorts of ways. Some of the obvious ways to use it include setting up alerts to see what others are saying about you online, "spy" on competitors, find out about new developments in your industry and/or discover some possible new joint venture partners along the way. This service is also one of the best publicity tools ever created and it's free!

Make sure to visit "Making The News" often as I continue to explore this marketing powerhouse and reveal powerful ways to use this hot new publicity tool in upcoming posts