If you’re already in the habit of contacting the press, great! Keep it up. But here’s a little tough love. If you contact a reporter or worse respond to a reporter’s query through a service like HARO (Help A Repoter) or Profnet, and send them an unsolicited link to your web site you are wasting your time.
We The Media)WILL NOT follow our links. The primary reason is time. My weekly radio program has to field between 600 and 800 queries a month. Can you imagine what Fox News deals with?
I cannot tell you how many times I get something like
“Hey Michael check out my web site”
AND THAT’S IT! It’s insulting, amateurish, makes you appear lazy and implies you do not respect the reporters time. There are thousands of people that pay PRNewswire thousands and get little or no response and wonder why. This is why.
The link is okay at the conclusion of your query response, but should be preceded with the line:
“For more information go to”
Reporters are looking for answers. As the expert that’s your job. Don’t make reporters do even more research they don’t have time for in the first place
Showing posts with label Webinars Sales Marketing Publicity PR Media Press. Show all posts
Showing posts with label Webinars Sales Marketing Publicity PR Media Press. Show all posts
Wednesday, October 20, 2010
Thursday, December 10, 2009
A government that controls the press – controls the people
In a recent survey up to 90% of Americans that regularly read the news get at least some of their news online. This trend has been growing and has placed a serious financial burden, and even forced bankruptcy on major US news papers as circulation of print media plummets.
But according to Democrat congressman Henry Waxman of California since the newspaper industry is suffering "market failure" the US government will need to step in to help preserve serious journalism essential to democracy.
In a statement during a meeting on journalism in the Internet age hosted by the Federal Trade Commission, Waxman said "The newspapers my generation has taken for granted are facing a structural threat to the business model that has sustained them".
"The loss of revenue has spurred a vicious cycle with thousands of journalists losing their jobs”.
Waxman, who chairs the House Committee on Energy and Commerce, which has jurisdiction over the FTC, went on to say "depression in the media sector is not cyclical, it is structural."
"While this has implications for the media it also has implications for democracy," he added. "A vigorous free press and vigorous democracy have been inextricably linked.
"We cannot risk the loss of an informed public and all that means because of this market failure”.
Waxman noted various possible remedies, including new tax structures for publishers, providing non-profit status, changing anti-trust regulations or eliminating a law that bars owning a newspaper and a television station in the same city.
But "as we look at these various solutions, government is going to have to be involved in one way or the other," he warned.
"Eventually, government is going to have to be responsible to help resolve these issues and our whole society depends very much on reaching some resolution of the problem."
When you consider that the first move of any government that is seeking to restrict the rights of its citizens is to seize control of its media,
the idea that the US government should take any stake, let alone a financial one in the media should not only be a major concern to all American’s but one that should be stopped dead in its tracks, before this insane notion has any chance of being taken seriously.
But according to Democrat congressman Henry Waxman of California since the newspaper industry is suffering "market failure" the US government will need to step in to help preserve serious journalism essential to democracy.
In a statement during a meeting on journalism in the Internet age hosted by the Federal Trade Commission, Waxman said "The newspapers my generation has taken for granted are facing a structural threat to the business model that has sustained them".
"The loss of revenue has spurred a vicious cycle with thousands of journalists losing their jobs”.
Waxman, who chairs the House Committee on Energy and Commerce, which has jurisdiction over the FTC, went on to say "depression in the media sector is not cyclical, it is structural."
"While this has implications for the media it also has implications for democracy," he added. "A vigorous free press and vigorous democracy have been inextricably linked.
"We cannot risk the loss of an informed public and all that means because of this market failure”.
Waxman noted various possible remedies, including new tax structures for publishers, providing non-profit status, changing anti-trust regulations or eliminating a law that bars owning a newspaper and a television station in the same city.
But "as we look at these various solutions, government is going to have to be involved in one way or the other," he warned.
"Eventually, government is going to have to be responsible to help resolve these issues and our whole society depends very much on reaching some resolution of the problem."
When you consider that the first move of any government that is seeking to restrict the rights of its citizens is to seize control of its media,
the idea that the US government should take any stake, let alone a financial one in the media should not only be a major concern to all American’s but one that should be stopped dead in its tracks, before this insane notion has any chance of being taken seriously.
Thursday, October 2, 2008
Establishing Yourself as an Industry Expert
Join me today at 6pm CENTRAL STANDARD TIME when I present
"Establish Yourself as an Industry Expert"
The webinar is free of charge and will be broadcast on my web channel
BMN- Business Marketing Network. BMN is hosted by Brightalk and in addition to my
programs Brightalk hosts hundreds of others to help you grow your business.
Being a member is free so make sure to sign up today
You can find BMN at http://www.brighttalk.com/channels/538/view
"Establish Yourself as an Industry Expert"
The webinar is free of charge and will be broadcast on my web channel
BMN- Business Marketing Network. BMN is hosted by Brightalk and in addition to my
programs Brightalk hosts hundreds of others to help you grow your business.
Being a member is free so make sure to sign up today
You can find BMN at http://www.brighttalk.com/channels/538/view
Friday, September 12, 2008
Google Alerts Not Enough!
Those of us that regularly submit articles, story ideas, pitches, and quotes to the media know the value of Google Alerts for finding those stories online once published. But Google Alerts only goes so far and reports only a fraction of what is actually posted. If you want to fully capitalize on the publicity you do receive you’ve got to do some leg work of your own. For example: two weeks ago I was quoted by Entrepreneur.com. My Google Alerts notified me the story was posted before the reporter did. However knowing that stories online often get “circulated” I did a Google search and found the story had been published 114 more times and by some big outlets such as MSNBC and The Washington Post.
Not only did several major news outlets post the story, but several smaller corporate newsletters did as well. Many of the smaller publications were related to the Real Estate, Insurance, and Investment industries – That’s MY audience! I market primarily to these groups!
An article printed in a major business publication quoting me is being circulated by the very publications read by the people I market to most often. Now when I contact planners and executives in these fields I can reference my appearance in their newsletters. Yes I could have offered to write for their publications (And I often do) but the credibility would not be the same. The reprints clearly state they came from Entrepreneur, instant credibility!
Second Entrepreneur covered more “geography” with a keystroke than I could have in 5 years. Now when I contact these same publications and offer to write feature articles, my reputation and expertise is already firmly established. I also found the merits of the article being discussed in chat rooms and on bulletin boards visited by representatives of these same industries. And actually posted responses and started new discussions related to “my” article. More than one head popped up once they realized who I was, and that I had “graced them with my presence”
To fully exploit this strategy the publication needs to be larger and widely excepted. Blogs and ezine reprints won’t get the coverage. So go after the larger publications.
Once published, wait a week or so then do a Google search USING THE EXACT TITLE of the article.
You’ll be amazed at the opportunities that stream across your computer screen.
Not only did several major news outlets post the story, but several smaller corporate newsletters did as well. Many of the smaller publications were related to the Real Estate, Insurance, and Investment industries – That’s MY audience! I market primarily to these groups!
An article printed in a major business publication quoting me is being circulated by the very publications read by the people I market to most often. Now when I contact planners and executives in these fields I can reference my appearance in their newsletters. Yes I could have offered to write for their publications (And I often do) but the credibility would not be the same. The reprints clearly state they came from Entrepreneur, instant credibility!
Second Entrepreneur covered more “geography” with a keystroke than I could have in 5 years. Now when I contact these same publications and offer to write feature articles, my reputation and expertise is already firmly established. I also found the merits of the article being discussed in chat rooms and on bulletin boards visited by representatives of these same industries. And actually posted responses and started new discussions related to “my” article. More than one head popped up once they realized who I was, and that I had “graced them with my presence”
To fully exploit this strategy the publication needs to be larger and widely excepted. Blogs and ezine reprints won’t get the coverage. So go after the larger publications.
Once published, wait a week or so then do a Google search USING THE EXACT TITLE of the article.
You’ll be amazed at the opportunities that stream across your computer screen.
Saturday, September 6, 2008
New Webinar Channel
This Monday I will debut the new webinar channel
BMN - Business Marketing Network
Each week I will deliver timely, powerful, and effective marketing strategies via the web. This weeks program -
Maximizing Publicity - Minimizing Cost
will air at 6pm
The program is presented free of charge
Check it out here http://beta.brighttalk.com/webcasts/775/attend
BMN - Business Marketing Network
Each week I will deliver timely, powerful, and effective marketing strategies via the web. This weeks program -
Maximizing Publicity - Minimizing Cost
will air at 6pm
The program is presented free of charge
Check it out here http://beta.brighttalk.com/webcasts/775/attend
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