Tuesday, March 4, 2008

Impress Your Clients

A great way to keep in touch with clients and prospects and win the "top of mind" awareness war is to find timely and informative news articles that would interest your clients and email them. The New York Times, Wall Street Journal Interactive and many other top newspaper web sites will allow you to email news articles without charge up to a week after publication date.

At NYTimes.com you can email any article to a single client, or up to 20 separate email addresses at a time. After a prompt you insert your email address so your client and/or prospect knows who is sending the story. You can even included a personal message. This is an easy and free way to stay in touch and to let your customers know just how important they are to you.