Thursday, September 25, 2008

Sarah Palin Results

I recently sent a query to media and marketing experts on why it seems we're seeing soooooo many advertisments featuring women that bear a resemblance to Sarah Palin. And whether I was insane for thinking its a conspiracy

Here are some of the better responses on this marketing phenomenon:
From Deb Robison:
This is an observation two different friends made:"More women seem to be wearing glasses because of her." They both really bought into that idea. Anway, wanted to share that.
Deb Robison

From Teajai Kimsey
Michael -No, you're not insane. I had my reading glasses on and took a look in the mirror and I even resemble Sara Palin... and I really thought my new hairstyle was trendsetting and different! And friends at college even have similar "palinesque" qualities.Have a great day!
Teajai 'T J' Kimsey--
Internet Marketing Consultant &Web Strategist

From Bonnie Russell
Dear Michael,
It's very easy to look like Sarah because she is good looking in a non-descript sort of way.
She has a good complexion and no real standout features.

However, the ease of looking like Palin was brought home by the View's Sherri Shepherd, a rather heavy set black woman who appeared in glasses and an upswept 'do'.

Son of a gun, (no pun) there was a resemblance.
Unfortunately, Sherri made the mistake of saying she put on the glasses to look smarter and Joy had a field day with that comment.

However, it's easy to look like Sarah in another way. I noticed her hair was a little stringy, a little dirty during her spot with Katie Couric yesterday and what woman hasn't had that happen?

Most sincerely,
Bonnie Russell
We only work with the best. It's simpler that way.

From Matt Scherer
It's not the infatuation with Sarah Palin, but the fact that everyone loves Tina Fey. Don't you know they were twin sisters of different mothers who were separated at birth?--
Matt Scherer, President, Scherer Communications

Keep em coming gang - I find this fascinating

Friday, September 12, 2008

Google Alerts Not Enough!

Those of us that regularly submit articles, story ideas, pitches, and quotes to the media know the value of Google Alerts for finding those stories online once published. But Google Alerts only goes so far and reports only a fraction of what is actually posted. If you want to fully capitalize on the publicity you do receive you’ve got to do some leg work of your own. For example: two weeks ago I was quoted by My Google Alerts notified me the story was posted before the reporter did. However knowing that stories online often get “circulated” I did a Google search and found the story had been published 114 more times and by some big outlets such as MSNBC and The Washington Post.

Not only did several major news outlets post the story, but several smaller corporate newsletters did as well. Many of the smaller publications were related to the Real Estate, Insurance, and Investment industries – That’s MY audience! I market primarily to these groups!

An article printed in a major business publication quoting me is being circulated by the very publications read by the people I market to most often. Now when I contact planners and executives in these fields I can reference my appearance in their newsletters. Yes I could have offered to write for their publications (And I often do) but the credibility would not be the same. The reprints clearly state they came from Entrepreneur, instant credibility!

Second Entrepreneur covered more “geography” with a keystroke than I could have in 5 years. Now when I contact these same publications and offer to write feature articles, my reputation and expertise is already firmly established. I also found the merits of the article being discussed in chat rooms and on bulletin boards visited by representatives of these same industries. And actually posted responses and started new discussions related to “my” article. More than one head popped up once they realized who I was, and that I had “graced them with my presence”
To fully exploit this strategy the publication needs to be larger and widely excepted. Blogs and ezine reprints won’t get the coverage. So go after the larger publications.

Once published, wait a week or so then do a Google search USING THE EXACT TITLE of the article.
You’ll be amazed at the opportunities that stream across your computer screen.

Saturday, September 6, 2008

New Webinar Channel

This Monday I will debut the new webinar channel

BMN - Business Marketing Network
Each week I will deliver timely, powerful, and effective marketing strategies via the web. This weeks program -
Maximizing Publicity - Minimizing Cost
will air at 6pm
The program is presented free of charge
Check it out here