Monday, June 16, 2008

Market Yourself With Google Alerts

Most people know search engines find Web sites thru keywords and meta tags. Did you know news readers such as Google Alerts locate blog articles the same way? So use words that your prospects are likely to use in their searches. For example, if you speak primarily to financial services groups make sure you use terminology specific to their industry. Google News searches will not only return industry news to your prospects but your blog posts too. If you’re having trouble breaking into a particular firm, write a glowing post on their business practices, or — if you’re brave — challenging them. (Make sure you mention the firm in the copy; even better in the title). Any active news feed alerts this firm has on itself will then return your article post based on the keyword search of their own company.

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